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gestuurde omzet | Schadeherstelbranche
Tag Archief van: gestuurde omzet Schadeherstel draait om vakmanschap De schadeherstelbranche weet dat vakmanschap vooral staat voor: “Wiens brood men eet, diens woord men spreekt”. Maar de echte vakmensen zeggen: “Vakmanschap laat zich niet sturen door economisch gewin, daarom wordt er niet gesneden in kwaliteit en veiligheid!”
De verantwoording ligt bij de ondernemers Waarom staan jullie als schadeherstel ondernemers toe dat je reparaties netjes uitvoert, maar klaarblijkelijk geen geld meer mag verdienen? Je hebt omzet, maar geen rendement. Angst afhankelijkheid van “gestuurde omzet” Verzekeraars en leasemaatschappijen maken gebruik van angst. Angst de “gestuurde” reparatieomzet kwijt te raken. Maar wat heb je aan gestuurde omzet als je keihard werkt, maar onder aan de streep nog maar net een “droge boterham” overhoudt?
Er kan er maar één de goedkoopste zijn In de schadeherstelbranche probeert men elkaar weg te concurreren, maar er kan er maar één de goedkoopste zijn. Neem het omvallen van CARe als voorbeeld. Door kortingsafspraken en bedrijfsvoering is deze “marktleider” omgevallen met alle gevolgen van dien.
Hoe trouw is een verzekeraar en leasemaatschappij? Verzekeraars en leasemaatschappijen zijn niet trouw. Ze creëren angst waardoor je nog dieper gaat. En ook al sloof je je helemaal uit voor deze klanten, het kan zomaar zijn dat je in 2020 niet meer mee mag spelen.
Bewust je eigen keuzes maken Een reparateur die zijn vakmanschap verloochent, is in mijn optiek geen ondernemer, maar een verkapte “marionette-pop”. Maar ja, ook jij bepaalt. “Ik werk hier niet meer aan mee”, is immers ook een antwoord.
Graaicultuur Er wordt met zoveel geld geschoven en iedereen handelt met geld van anderen. Verzekeraars zonder winstbejag; maar het zijn vaak de “bestuurders” die het in “de zak steken”. Handel in geld is te ziek voor woorden. Het is graaien, en men wordt beïnvloed door deze graaicultuur. Kijk maar eens goed naar de financiële wereld en de onderlinge verbanden.
Schadeherstel begint met kennis en kunde en een goede zuivere calculatie. Zorg dan ook dat het schadeherstel gebeurt op de werkvloer. Zorg dan ook dat het geld verdient wordt op de werkvloer, maar ook weer besteed wordt op de werkvloer. Want als je het niet meer kunt verdienen op de werkvloer, dan kun je beter stoppen.
Upgrade jezelf als ondernemer Vanuit een hernieuwd ondernemeringsplan kun je niet alleen meer vat krijgen op je rendement, maar ook onderzoeken wie je nu echt als klant wilt bedienen. Met een gezond ROI op de werkvloer, gericht op bruto winst minus kosten en goed budgetteren, kan de schademarkt weer gezond gemaakt worden. En met een beetje geluk en wijsheid er is dan ook weer wat meer ruimte voor een fatsoenlijk salaris voor de medewerkers.
Met de basistraining “weer aan zet of schaakmat” en de vervolgtraining “weer aan zet of schaakmat” in combinatie met de workshop “Kostprijs en Exploitatieanalyse” upgrade je jezelf als schadeherstel ondernemer.
Schroom niet en upgrade je ondernemerschap Meer weten? Neem vrijblijvend contact met ons op.
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Irene Sommeling
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Irene Sommeling 2019-05-06 22:29:29 2019-05-07 06:53:56 Keuzestress in schadeland?
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